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Cut the Crap — and Discover What Really MattersOver the course of his career helping people let go of things they no longer need, Brooks Palmer has been struck by the many ways that clutter affects relationships. In these pages, he shows how we use clutter to protect ourselves, control others, and cling to the past, and how it keeps us from experiencing the joy of connection. With insight-prompting questions, exercises, client examples, and even whimsical line drawings, Palmer will take you from overwhelmed to empowered. His gentle guidance will help you to not only clear clutter from your home but also enjoy deeper, more authentic, and clutter-free relationships of all kinds.

Following the success of international bestseller How Brands Grow: what marketer's don't know comes a new book that takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brand's Distinctive Assets and a framework Clutter Busting Your Life: Clearing Physical and Emotional Clutter to Reconnect with Yourself and Others download ebook to underpin your brand's Physical Availability strategy. Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers. This book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you.

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Author: Brooks Palmer
Number of Pages: 224 pages
Published Date: 09 May 2012
Publisher: NEW WORLD LIBRARY
Publication Country: Novato, CA, United States
Language: English
ISBN: 9781608680795
Download Link: Click Here
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